Book on Marketing Management

The book on Marketing Management covers all basic topics of sales and marketing which is required practically in all syllabus of management institutes and Indian universities. The book includes chapters on Brand management, packaging, and quality management in marketing strategy. The most recent developments and latest activities in marketing management are also included and well elaborated. The book has included recent trends and very relevant topics like retail marketing, international marketing, marketing of services, direct marketing, rural marketing, managing customer satisfaction, insurance marketing, online or internet marketing and bank marketing. There are 21 case studies which are relevant to the understanding of marketing management and should form the basis for strong foundation for practising marketing management by sales and marketing professionals.

Regards,

Biplab S.Bose

B-Tech, Chemical, 1969(IITD), MBA

Chief Operating Officer,

Tecnopali India Ltd, Kolkata

The USP of the book is not only special topics on marketing mentioned above and all topics are well explained with many live examples drawn from from Indian market. The relevant case studies are very useful in understanding the various aspects of competitiveness of marketing world in India and globally.