Aligning Ferret: A Business Novel

Aligning Ferret: How an Organization Meets Extraordinary Challenges,

 Aligning Ferret is a business novel that uses an engrossing story to illustrate the implementation of concepts related to organizational strategy, performance alignment, and people management.

The novel is based at a fictional Bangalore-based software firm, Ferret, which faces a crisis because its new owner is dissatisfied with its performance and threatens it with closure. Sunny Chinnappa, a manager at Ferret, is tasked with the responsibility of achieving the extraordinary growth that the new owner demands. Through Aligning Ferret, the reader shares Sunny’s journey into strategy implementation, organizational alignment, and performance management. The managers at Ferret struggle to achieve over-ambitious targets while handling the already-existing project deadlines, high attrition rates, and ongoing glitches and conflicts. Aligning Ferret's engrossing and realistic story makes strategy and performance-related concepts a quick grasp for readers.

Aligning Ferret brings concepts of strategy and alignment out of the boardrooms by providing a comprehensive and interesting case-study for students, executives, and managers.

 The book has received excellent reviews in Business World, domain-b, Express Computers, QAI Journal and Management Next magazines/ journals.

You can buy Aligning Ferret from distributors and booksellers, or order the book directly from the publisher’s website:  http://www.postscript-impressions.com

 Swapna Kishore (IIT-D 1978, IIM-A 1981) and Rajesh Naik (IIT-M 1979, IIM-A 1981) are management consultants and authors, living in Bangalore. (http://www.postscript-impressions.com)