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Book on Marketing Mangement
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22/03/2010 |
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The book on Marketing Management covers all basic topics of sales and marketing
which is reqiured practically in all syllabus of management institutes and
Indian universities. The book includes chapters on Brand management, packaging,
quality management in marketing strategy. The most recent developments and
latest acivities in marketing management are also included and well elaborated.
The book has included recent trends and very relevant topics like retail
marketing, international marketing, marketing of services, direct marketing,
rural marketing, managing customer satisfaction , insurance marketing, online or
internet marketing and bank marketing.
There are 21 case studies which are
relevant to the understanding of marketing management and should form the basis
for strong foundation for practising marketing management by sales and marketing
professionals.
Regards,
Biplab S.Bose
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